Believe In The Good

Believe In The Good, an apparel and accessories company, launched Collection 01 on March 20, 2020 -- International Happiness Day, smack dab in the midst of a global pandemic. Why? We are a company that walks heavily by faith and understands the need for more positivity and less, well, everything else. The information circulating our every waking moment is unsettling, to say the least, but Believe In The Good strives to bring a little relief. Each seasonal collection is filled with empowering words and designs to bolster the spirits of those wearing our gear and those wishing they could. Our mission is to change a life, one word at a time. We believe in girl dads, supermoms, black girl magic, intellect, The Big Guy, self-love, mental health, and the black community cornerstone--The HBCU...and we celebrate them all, 365, 24-7