The Williams Agency

The Williams Agency, an award-winning full-service marketing and business consulting firm established in 1995. The Agency has produced a number of Boston’s premier annual food and cultural events, including the Boston Local Food Festival, Boston JerkFest, and Cambridge Carnival International. These events have been consistently ranked and recognized among Boston’s top 10 food events by Zagat, the Boston Globe, and the Boston Herald. The Agency's principal, Nicola Williams has over 20 years of experience with expertise in marketing strategy, grassroots marketing, public relations, and business strategy. She is passionate about making a difference in the communities where her company does business. This commitment is demonstrated by her company’s values that include sustainability, diversity, localism, and respect for the people and for the environment. Nicola was recognized as a 2015 Cambridge Food Hero for her work with sustainable food and has been featured in local and national media, including Black Enterprise magazine, the Boston Globe, the Boston Herald, and the Boston Business Journal.